Build a character.Tell their story.

Create an AI character from photos. Generate photos and videos. Publish on TikTok, Instagram, YouTube. Build an audience.

References Character Content Audience
Launch Your Character → See How It Works
Built with
30-second loop: the same AI character moving through café, studio portrait, and outdoor scenes — face, body, and style preserved across every frame, generated from a single reference shoot.
10K+
Characters Created
500K+
Generations Run
8×
Faster than Manual
Creators
Built for Creators
Why PureLab

Not just images. A character system.

Every competitor sells "generate AI images." PureLab builds a persistent digital identity that grows.

Identity

One face. Everywhere.

Create a character from 3 reference photos. She looks the same in every generation — no LoRA training needed. Face, body, style — identity-locked across hundreds of outputs.

Content Engine

Scenes, not prompts.

Describe a moment: morning coffee, gym mirror, night out. PureLab handles lighting, pose, wardrobe, environment. You direct — the engine produces. One prompt → a full photoset.

Publishing Pipeline

Generate → Post → Grow.

Export to TikTok, Instagram, YouTube Shorts. Track engagement per character and per post. Double down on what resonates. Scale.

Same character. Different scenes. Consistency you can see.

Consistency

One character. Every scenario.

Same identity across different scenes, outfits, and settings — from reference photos alone.

AI character outdoor café scene — consistent identity across environments
AI character studio portrait — same face different lighting setup
AI character casual outfit — identity preserved in everyday setting
AI character evening look — consistent features in night scene
AI character fitness setting — same identity in gym environment
AI character urban street — face consistency in outdoor location

No retraining. No LoRA. Just references.

How It Works

The easiest way to bring a digital character to life

Create a character. Generate content. Push to TikTok, Instagram, YouTube. Track what resonates. Scale. No technical skills.

STEP 01

Create Character

3 reference photos → persistent AI identity. Identity holds across all outputs — no training, no waiting.

STEP 02

Build Workspace

Curate references per character — faces, poses, outfits, scenes, lighting. Your character's creative kit.

STEP 03

Generate Photos

Prompt Engine + ID Lock = photorealistic scenes at scale. One prompt → full photoset.

STEP 04

Generate Video

Photo → animated video via custom ComfyUI nodes. Dances, poses, transitions. Ready for Reels, TikTok & YouTube Shorts.

STEP 05

Apply Phantom EXIF

Camera model, GPS, timestamps — your AI content looks like real phone photos.

STEP 06

Publish Everywhere

Export ready for TikTok, Instagram, YouTube Shorts. Per-platform aspect-ratio variants. Captions auto-generated.

STEP 07

Boost Socials

Use AI-generated video and photos to grow TikTok, Instagram & YouTube. Build a steady audience around your character.

STEP 08

Track & Scale

Engagement per post, per character. See what resonates, double down on winners, add more characters.

Every day of content builds your character's reputation and audience trust.

Your entire workflow. One platform. One token balance.

See what you can build →
Features

Every tool a creator needs

Everything works as one system — not separate tools.

Prompt Engine

Describe what you want in plain language. PureLab Engine rewrites it into a production prompt — scene details, lighting, skin texture, camera. No prompt engineering required.

→ Consistent outputs without manual tuning 1 token per prompt

Character Workspace & References

Each AI character gets its own workspace with curated references — faces, poses, outfits, scenes, lighting. Built-in Pinterest scraper with keyword search, deep search, and board import. Drag refs directly into generation.

→ All references organized and instantly accessible Per-character workspace

Swap Lab

7 pipeline types: FaceSwap, BodySwap, SceneSwap, ClothesSwap, BG Change, Guided, and custom. No LoRA training required — identity stays consistent across all outputs.

→ Identity consistency without LoRA training No LoRA needed

Phantom Metadata

Generated content gets realistic EXIF data — camera model, GPS coordinates, timestamps. Your exports look like real phone photos. Supports JPG, PNG, WebP, MP4, WebM, MOV.

→ Content passes platform verification Publication-ready

Multi-Platform Publishing

Schedule and export across TikTok, Instagram, YouTube Shorts. Per-platform aspect ratios. Captions auto-generated. Track engagement per post and per character — see what resonates without leaving the dashboard.

→ Engagement data drives content decisions TikTok · Instagram · YouTube

Video Animation

Photo to animated video via custom ComfyUI nodes — dances, poses, transitions. No external tools. Output is ready for TikTok, Instagram, and YouTube Shorts. Your character, moving.

→ Social-ready video from any photo Custom ComfyUI nodes
Start building →

Stop juggling 10 tools.

Without PureLab

Midjourney for images, separate tool for faces, another for videos — 10+ browser tabs open at all times.
Hours wasted learning prompt engineering, tuning models, and fighting with AI tools not built for character consistency.
Manual posting across 3 platforms: download, upload, write captions, resize for each. Repeat 5x per day, per character.
No way to see what content actually resonates. You're guessing what to post based on gut feeling.
Scaling to multiple characters means multiplying all this chaos. Every new character = another full-time job.

With PureLab

One dashboard for everything: character creation, content generation, publishing, analytics. No tab-switching.
Exclusive ComfyUI workflows — no LoRA needed. Identity consistency out of the box. Built-in video animation.
Multi-platform publishing — TikTok, Instagram, YouTube Shorts. Per-platform aspect ratios, captions, scheduling — all from PureLab.
Real engagement tracking per post, per character. See what resonates, double down on winners, cut what doesn't work.
Multi-character management from day one. Each character gets its own identity, content pipeline, and analytics.

Whether you're starting or scaling

New to AI characters?

Free demo character to start. Step-by-step guided flows, pre-built prompts, no learning curve. Go from zero to your first content in under an hour.

  • Free demo character
  • Step-by-step guided flows
  • Pre-built prompts by top creators
  • No technical skills needed
  • First content in under an hour
First content in under an hour

Running a content studio?

Batch generation at scale. Per-character workspaces with curated references, Swap Lab operations, animated video. Cut your workflow time by 80%.

  • Batch content generation
  • Per-character workspace & references
  • Swap Lab with 7 operation types
  • Built-in video animation
  • Engagement analytics dashboard
Cut content time by 80%

Character niches on social media are being claimed. The sooner you start, the more space you own.

Pricing

Launch pricing — limited time

Subscription unlocks the platform. Tokens = generation power. Build your stack — and start producing from day one.

Starter
1 character · 20 starter tokens
Hustle
10 characters · all pipelines · scheduler
Most Popular
Pro
50 characters · priority · Scraper
Agency
Unlimited · LoRA · support
See pricing & start →

Free Starter plan. No credit card required to start.

What creators are saying

I built my first AI character in an evening. The step-by-step flows meant I didn't need to learn prompt engineering — just describe what I want.
Marcus
Solo creator
We manage 12 AI characters for content campaigns. PureLab cut our production time by 80%. The multi-character workspace is a game changer.
Diana
Studio lead, 12 characters
I had no idea how to make AI characters before PureLab. The free demo character got me started, and the trending references showed me exactly what works.
Jake
Content creator

Frequently asked questions

An AI character is a consistent AI-generated identity created from reference photos. Same face, body, and style across hundreds of generations. Used by creators to build social media personas, run brand campaigns, and tell visual stories. purelab.art handles the entire pipeline from reference photos to finished content.
PureLab outputs are ready for TikTok, Instagram, YouTube Shorts, and any platform that accepts standard JPG, PNG, or MP4 files. Photos include realistic Phantom EXIF metadata so they look like genuine phone captures. Direct API publishing is coming in a future update.
Tokens are the credits used for generations on PureLab. Prompt generation = 1 token, image generation = 2 tokens, face swap = 3 tokens. You get free tokens to start, and paid plans include monthly token allowances. No hidden fees — you see exactly what each action costs.
Photo sets and short videos featuring your AI character. Outfit changes, scene generation, animations from a single photo. Use cases: social-media content, character art, brand campaigns, storyboards, concept art.
No. PureLab's pipelines maintain character consistency from reference photos alone — no LoRA training required. Your character holds identity across hundreds of outputs. LoRA and AutoDataset tools are coming in a future update for users who want even more control.
PureLab's ComfyUI workflows are developed in-house by partner engineers. They include custom nodes and custom-trained models specifically optimized for character-consistency — face swaps, scene generation, outfit changes, and more. These workflows are not available anywhere else and are continuously updated.
The Starter plan is free — 1 character and 20 starter tokens to try the platform. No credit card required. Paid plans start at Hustle tier with 500 tokens/month. Additional token packs can be purchased separately.

Launch your first character

Free demo character. No credit card. Start now — or start catching up later.

Start Building Your Character →